There has been a tremendous amount of press about this book since it was published in 2000, but since I had recently read David And Goliath, I decided to continue to reread all his previous books.
I want to read this with the purpose of answering the questions that he poses as well as the ones that I would like considered.
As an example on page 24, I love these questions and as I read further I want to see if Mr. Gladwell really answers these or glosses over them. The questions are:
“Why is it that some ideas or behaviors or products start epidemics and others don’t?”
“And what can we do to deliberately start and control positive epidemics of our own?”
In chapter One, Mr. Gladwell discusses the Baltimore syphilis problem and what caused it to tip. What was very interesting to me were the three basic theories that caused this problem to occur and all of these theories were presented by experts in their field. All of these theories were not dramatic in the sense that it caused the syphilis problem to tip, but what was interesting to me, was what does this say in really identifying the problem. It seems to me that there could be an elephant in the room and it would not be identifed as the tipping point? Readers, am I thinking about this correctly?