I ran across this excerpt on page 72 and wanted to share it with our readers:
“People don’t fear change, they fear loss. And loss has two components, a real component and a perceived component, and the perceived is generally larger and more powerful. Yet it is often unproven, generally false, and grossly exaggerated. What leaders of change need to do is minimize real losses and demonstrate that perceived losses are mythical. Only then can they successfully implement change.”
If you are in a culture battle in your workplace, this is one of the best paragraphs I have ever read on loss and needs to be put into place wherever change needs to take place.